SIT BACK AND RELAX
We'll take care of it
Socks Are a Source of Worry
Albert Einstein is said to have remarked, “Why wear socks? They just get holes in them!” and chose not to wear them—a avoidance strategy. So that you can wear socks with peace of mind, we’ve been taking care of your sock worries since 1999, because no one else does it right. It shouldn’t be your job, either.
So socks—and underwear, too—cause problems. Whether it’s making them, choosing them, buying them, or wearing them—it doesn’t have to be that way. We’ll take care of it.
We take care of
Durability: so you don't have to shop as often
Our socks and underwear last longer. You’ll need to shop less often and enjoy them for longer. We use only top-quality materials, which we skillfully reinforce and craft with great attention to detail. We’re committed to quality that lasts.
We take care of
People & the Environment: So You Can Shop with a Clear Conscience
Manufacturing textiles requires energy and water and produces CO2. Not only the production of raw materials but also the individual processing stages play a role. That’s why, from the very beginning, all production steps—after the cotton or merino wool has been harvested—take place here in Europe. The yarn is spun and dyed here. Strict environmental regulations are also enforced. The plastics we use to reinforce our products are offset. Our products are packaged in recycled paper and cardboard. Our socks and underwear don’t have far to travel for delivery, and thanks to our outstanding quality and low return rate, we further help protect the climate. Delivery within Switzerland is even carbon-neutral because it’s offset.
We take care of
Continuity: saving you time
The textile industry is driven by a constant need for something new. This results in search costs for you and in purchases you might regret. But why look for something new when you’re already satisfied? That’s why you’ll usually still be able to find your favorite product here, even years later—of course, in the same consistently high quality. Of course, you can also subscribe to our products right away and receive the same item repeatedly without having to do a thing.
We take care of
Entrepreneurship: You Can Count on Us
We are a Swiss e-commerce pioneer based in Zurich. A small team takes care of our customers, our processes, and our products. We are here for our customers and for society—after all, we’ve been a part of it since 1999.
We take care of
Your goal: to live without worrying about socks
For us, the customer is at the center of everything—but never gets in the way. We listen and respond to feedback. You can call us, write to us, or visit us. Tens of thousands of customers keep coming back, and that makes us happy. That’s why we get up in the morning.