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Since 1999


Permanent collection Hero

a continuous assortment
a continuous assortment

Save time with timeless socks

If the wardrobe was a rock band, socks and underwear would be the drummer. They set the beat. So it's all the more important that the beat is consistent. It is reliable. It's always there when you need it. Just like our product range. 

Accordingly, you will usually still find your favorite product with us even after years, naturally in the same high quality.

Any questions?

Your benefits:

Save time: We make it easier for you to choose with a few selected favorites, which you will find again with us even after years.

Quality: You don't buy trends, but durable and high quality products.

Environment: You leave a smaller footprint - fewer returns and no leftover items that end up in the trash.


For you

we make the choice easier

All day long we deal with socks and underwear. You could say we breathe socks. And with all our accumulated knowledge, we want to make the choice easier for you. Our assortment is therefore small, but fine. But they all have one thing in common: high quality, durable and made with great attention to detail.

To the assortment


For you

we take it slow

For you we make slow fashion. Because that is the opposite of fast fashion and mountains of garbage textiles. Since our beginnings we have focused on production in Italy, timeless designs, natural materials, high quality and longevity. After all, good basics do not follow trends. And so you will find all your favorite products year after year in the same high quality with us.

More about our long-lasting products


For you

time stands still

Our socks and underwear should have time to grow on you. That's why they stay there constantly. So you will usually find your favorite product with us even after years, of course in the same high quality. It's even easier with a subscription.

More about our subscriptions


For you

we carry innovation in our hearts

Don't worry, time doesn't stand still completely, of course. We are and will remain sock and e-commerce pioneers with entrepreneurial spirit at heart. But we innovate for the long term. We want to still be able to stand behind every product in ten years' time. The result? For example, our socks and underwear made from organic cotton since 2011.

More about our history


For you

we make an exception

For our experimental and colorful customers, we still want to offer an alternative to plain socks. After all, we don't discriminate. That's why we have the Funky Socks. But of course they have the same high quality as all other socks. In addition, each series is only produced in a small edition. If there are remaining items, they are donated. Nothing ends up in the garbage!

To the Funky Socks collection

Your questions

Why is a permanent assortment better?

Unsere Designs sind seit Jahren dieselben. So finden Sie auch nach Jahren Ihre Lieblingsprodukte wieder in der genau gleich hohen Qualität und in der richtigen Grösse. Die langen Tragezeiten unserer Socken und Unterwäsche, sowie eine minimale Rücksendequote schonen die Umwelt zusätzlich.

Does the assortment really never change?

We do not introduce products for one season. It can happen that a product no longer sells well, then we develop it further or launch something new.