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Since 1999


Longevity Hero

long-lasting products
long-lasting products

Long-lasting socks and underwear: less but better

Our socks and underpants are made to last forever. Okay, maybe not quite - but almost. Although underwear is simply a commodity for many, it's worth thinking about how it's made, since millions of textiles end up in a mountain of waste every year.

We want to fight against this. With durable socks and underwear that stand the test of time and retain their quality even after many sweaty hours on your skin and countless washes.

In this way, we not only ensure that the environment is protected, but also that you have to deal less with buying socks and underwear.

And how do we do it? Making a quality piece starts with the choice of materials, and ends with ironing the finished product. But see for yourself!


We rely on

good raw materials

We do not compromise on the sourcing and origin of our yarns. Our Pima cotton, as well as GOTS® certified organic cotton comes from Egypt. We source the processed merino wool from Australia. The wood for our modal products comes from Austrian beech forests that are sustainably managed. The polyamide comes from Spain and the elasthane from Italy.


We rely on

long fibers for long life

Important for the unique quality of our socks and underwear is the fiber length of the processed yarns. The more compact, the more resistant they are to abrasion when woven. In addition, extra-long fibers ensure that they do not come loose when the yarn is spun, thus preventing lint from forming.

This is noticeable not only in the survival of the socks and underwear, but also in their comfort!

What makes good socks?


We rely on

Made in Europe

To be more precise, our socks are knitted in northern Italy and our underwear is sewn in a factory under the Portuguese sun - and this has been the case since the company was founded in 1999. This was already a matter of principle for us back then. And because you don't have to travel far for good quality. Careful workmanship and strict quality control are the top priorities of the second-generation family business.

More about our manufactury


We rely on

the necessary reinforcement

The perfect textile composition of stable and durable socks sometimes requires drastic measures - for example, the use of polyamide or elasthane. These provide the necessary stability, so that the socks retain their shape even after years and several washes, and reinforce the heel and toe area, where the strain is much higher. The result: fewer holes, longer wearing time.

Since 2023 we are plastic neutral, we compensate the plastic that cannot be avoided in production.


We rely on

high-quality colors

Color authenticity is an important quality factor for dyed textiles. Black in particular has a tendency to quickly turn gray and dull. We combat this with the highest quality dyes.

And of course, all this happens in Europe. The strict environmental and work regulations, which are also controlled and implemented, ensure that no toxins get into the water and pollute the environment. Employee protection is also ensured. This is important to us. 



We rely on

our love to detail

Our socks are knitted as tightly as possible on knitting machines with CNC control, which is sometimes a guarantee for quality socks and a long sock life. 

We also pay attention to the smallest nuances in underpants and t-shirts. All seams are processed extremely flat, and labels are sewn only to the outside to guarantee optimal wearing comfort.


We rely on

textile safety with Oeko-Tex®

Underwear is worn directly on the skin - so far so clear. But sweat and friction make the skin sensitive and susceptible to harmful substances and inferior dyes in textiles.

Not with us! For maximum quality, our socks, underpants and T-shirts are Oeko-Tex® Standard 100 certified and therefore 100% skin-friendly and allergy-tested. 

More about Oeko-Tex