Sock-of-the-Month Clubs Rise Online
New York Times - December 3, 2013
CONSUMERS have been enthusiastic about subscribing to an array of products, from monthly shipments of razor cartridges to regular deliveries of trial-size personal care products. But the subscription model has gained a foothold with, fittingly, socks. Blacksocks, which began in 1999, claims to be the first company to offer a sock subscription, and coined the portmanteau “sockscription.”
No more odd socks! New iPhone app sorts your socks using microchip technology
Mail Online - 24 September 2012
Rushing to get ready for that meeting but just can't find that matching sock? You never have to panic again, because now there is an app for that. Swiss company Blacksocks have launched the world’s first 'Smarter Socks' app for iPhone which can be used to reunite lost socks with their partners.