Team Hero


Get to know us!

Get to know us

What makes a company? The people behind it, of course. We are small team with big ambitions, both for ourselves and our daily work.

Other Simon Brauchli

Simon Brauchli

Role: Administration

I am BLACKSOCKS’ accountant and have been with the company since 2013.

I ensure that our financial figures are in perfect order and up to date, and I am responsible for a good level of customer service.

Outside of work, adventure calls on long bicycle rides with bag and baggage.

My favourite item is our Suzette. It is pleasantly soft and the best pure Pima cotton T-shirt I have ever worn.

How to contact me:
Tel: +41 (0)44 201 18 51
Email: [email protected]

Other Rita Lutz

Rita Lutz

Role: E-Commerce Manager

I have been part of the BLACKSOCKS team since January 2018.

It is my job to make sure that our customers can always find the right product, hear about our new additions and be inspired.

In addition to working at BLACKSOCKS, I enjoy travelling the world in colourful socks and photographing everything that appears in front of my camera.

My favourite socks are the Funky FORTY-THREE or even the entire Funky Box EIGHT.

How to contact me:
Tel.: +41 44 201 18 53
Email: [email protected]


Other Melisa Imeroska

Melisa Imeroska

Role: Customer service

I have been part of the BLACKSOCKS team since November 2015.

As a customer service assistant I support our customers and make sure that they are always in good hands.

During my free time, I like to explore new countries and cities. If I’m not out and about travelling, I enjoy diving into the world of books.

The striped Business light socks are my favourite product. They add lots of colour to everyday life and can also be combined with virtually any shade.

How to contact me:
Tel: +41 (0)44 201 18 52
Email: [email protected]

Other Samy Liechti

Samy Liechti

Role: Business Development

I invented the sockscription and founded BLACKSOCKS in 1999 together with Marcel Roth.

As a businessman, I am primarily responsible for business development and company management. As the company founder I represent the company to the public, as a speaker as well as a specialist.

In my private life I am a family man who enjoys taking to the slopes, and anyone wanting to give me a gift cannot go wrong with a good bottle of wine.

My favourite product is the Calf Sockscription, my companion since 1999.

How to contact me:
Tel: +41 (0)44 201 18 50
Email: [email protected]

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Other Lori Rosen

Lori Rosen

Role: Customer Relations USA

I run the US and Canadian offices of BLACKSOCKS from our Wall Street offices in New York City, starting in this role in 2009.

My job is to educate consumers on the BLACKSOCKS brand and make sure they understand the high quality of our products. I also make sure to answer every customer personally within a few hours of their request.

Off hours, I enjoy watching my children play soccer, lacrosse and basketball and prefer when they win. I love running in any city or country and every year I participate in a triathlon. One year I’ll break my own personal best.

My favorite product is the white Babette tee shirt. It’s become my uniform—I can dress it up during the week and wear it casually on weekends.

How to contact me:
Tel: 800-407-6736
Email: [email protected]