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Since 1999



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Don't Miss A Thing!


The BLACKSOCKS sockscription was created in 1999. Our socks go on and on, but there is always something new around the corner: new Funky Socks collections, checked underwear, re-ordering at the touch of a button, and much more.

Take a look at BLACKSOCKS’ news from the past few years here. Alternatively, sign up for our newsletter to stay up to date! .

Stay informed

September 2023

Jacob Rohner AG takes over BLACKSOCKS SA

As of September 15th, Jacob Rohner AG has acquired BLACKSOCKS SA in its entirety. The cofounder and CEO is transferring leadership to Jacob Rohner AG immediately but will provide advisory support for the next three months. Effective on September 15th, 2023, Hermann Lion assumes the position of Managing Director. For BLACKSOCKS SA customers, there will be no immediate changes. High-quality socks and premium underwear will continue to be offered through subscriptions and single deliveries as usual.

The corporate office in Zurich, along with its employees, will be initially retained.

Hermann Lion, CEO of Jacob Rohner AG, commented on the acquisition: "BLACKSOCKS, as an internet pioneer, has built an excellent foundation upon which we can further develop the business. The esteemed reputation of BLACKSOCKS will be maintained and evolved as a brand. We see significant potential in production, logistics, and distribution to prepare BLACKSOCKS for the next 25 years. In this endeavor, we aim to exploit synergies, expand them, and integrate our extensive experience. This acquisition will position us as a market leader in the D2C channel, and we look forward to serving the customers of BLACKSOCKS with our quality."

The former owner and co-founder of BLACKSOCKS stated: "In November 1998, we embarked on the journey with BLACKSOCKS and the idea of offering black socks by subscription, which was a bold decision. After almost 25 years, it is time to let my baby grow in a new context. I am aware that I have left my mark on BLACKSOCKS and will always remain the founder. However, it is time to let go and pass on my long-standing experience in the digital world and entrepreneurship in a different way. Starting in 2024, I will take on mandates and provide advisory services. I am confident that my baby is in good hands with Jacob Rohner AG and will continue to thrive. BLACKSOCKS is a perfect fit for Jacob Rohner AG, and I am happy for everyone involved."

The price details of the acquisition have been kept confidential.

 Download as PDF


July 2023

No more prices like 24 years ago

In the summer of 1999 we started with the idea of offering black socks as a subscription. There were only two models: black calf socks and knee socks. The calf socks turned out to be a million-selling bestseller. The price for a socks subscription with 3 deliveries of 3 pairs each is CHF 98 per year, which is below the threshold of CHF 100.

As a Swiss supplier, we believe in Switzerland as a business location. Thus, we work exclusively with Swiss companies in the areas of warehousing, shipment preparation, shipping and shipping materials.

For a long time, we were able to compensate for their price increases through volume advantages or a lower euro exchange rate, so we never increased our prices. For our bestseller we never had to exceed the threshold of CHF 100.

In the last 2 years, raw material prices and energy costs in the EU have risen sharply, fueling inflation and driving up purchase prices. We are paying about 25% more. Now we are forced to increase our Swiss prices for the first time in 24 years and break the CHF 98 threshold on the bestseller.

This decision has not been easy for us. It is not a matter of maximizing profits, but of ensuring the continued existence of the company. Cutting back on quality or on Europe as a production location was never an option for us.

More about our values


NEW: More Colors

Cold feet are a thing of the past. Protect your feet from the heat and the cold with our fine Merino wool socks. Merino wool is breathable and creates an ideal climate in your shoes, so your feet always feel their best. New in Orange or in a box.

Get Merino Wool Socks


October 2019

Cool, not cold

Showing your ankles is called “flanking”, a combination of the words “flashing” and “ankle”. A great deal has been written about whether “flanking” is practical or not.

We don’t want to get in on the debate, but we do want to offer a solution: with our new Invisible Socks made of Merino wool, you can keep your feet warm even when your ankles are out.

Combine the temperature-regulating properties of Merino wool with a barefoot look, even on cooler days.

Try Them Now


August 2019

They're Back – With Some New Friends

After a hot summer vacation, they’re finally back – all our underwear styles are back in stock with some new friends in tow.

Discover our new arrivals with fresh navy stripes: our comfortable Antoinette T-shirt with a crew neck and our soft Augustine briefs.

Discover underwear


May 2019

Color in Your Shoes

Gray ankle socks with a touch of yellow put you in a good mood and are a breath of fresh air for your wardrobe. These ankle socks put you in a good mood with their fresh patterns and colors, all while staying discreetly hidden down in your shoes.

The silicone dimples on the heel stop the socks from slipping down and ensure they stay perfectly on your feet all day long.

Discover ankle socks


April 2019

Adventurous Rhythms

These summery socks will help you on your adventures through the concrete jungle, bring color to your daily meetings marathon and draw admiring glances at the bar.

Feel the music of our eleventh Funky Socks edition and let the beat carry you away.

Funky Socks Vol. 11


March 2019

Business Class Shirts

They’re here! BLACKSOCKS’ new shirts have arrived. Discover their elegant fabrics for yourself, as well as the high quality and careful workmanship you have come to expect.

Whether in meetings, at dinner, or at the bar, these shirts ensure that you are ready for anything.


January 2019

Which socks suit you?

Are you planning to make great strides in 2019? Head into the new year with brand-new finest Italian quality socks – because a pleasant feel against your skin makes everything better.

Bring some order to your wardrobe, make space for something new and order fresh socks for a comfortable start to 2019 – but make sure they are the right ones.

Find the Right Socks


April 2018

Are you ready for the summer?

The days are getting longer and socks are getting shorter, so in time for the summer, we are offering you our new Invisible Socks and Shorty sneaker socks – getting you ready for any summer party.

Light fabrics are very important in warm temperatures, so our new underwear and T-shirts made from Pima cotton sit lightly against the skin and impress with their cooling navy blue. You will definitely cut a fine figure.

Go to products


December 2018

Surprisingly Classic

The elegant calf sock box contains nine high-quality sock designs. With classic colors, bold touches, and delicate patterns, the box always offers the perfect socks for any occasion.

You no longer have to decide – you can have it all! Order the new calf sock box with ribbed Pima cotton calf socks now.

Order a Sock Box


November 2018

Classy Calf Socks: Micro Pattern with a Single-Colored Look

The fine stripes, stopping at the elegant ribbing, create a pattern that looks like a single color when viewed from a certain distance.

This makes the socks easy to combine and suitable for any occasion – without being boring. The socks are based on our best-selling Classic calf socks.

Order Now


October 2018

Bold colors for bold characters

With this being the 10th Funky Socks collection, these limited edition socks are used to stepping into the spotlight and know how to portray their wearer in the right light.

They also add a splash of brightness to your day, letting your true colors shine through.

Select your Funky Socks


September 2018

Also in Bordeaux red: Business Light Stripes

If your daily sock choice is a bit dull, accentuate it with our finely striped socks. Don’t worry – they’re not garish.

Our striped socks may not be loud, but they are cheerful. They enhance your look without being out-there. If you’re looking for something even mellower, we recommend our half-striped socks. Your shoe hides the fine stripes, so they remain your little secret.

Discover now


August 2018

BLACKSOCKS shirts and polos

Who doesn’t love balmy summer evenings when everything simply fits.

The last thing you need is a tight polo, stiff shirt or slippery socks. Lean back, relax and enjoy the moment with our comfortable polo shirts, great short-sleeved shirts and non-slip short socks.


June 2018

Have you thought of everything?

The holidays are nearly here – time to switch off, escape and discover something new. Before you head off, remember to freshen up your wardrobe and get it ready for the summer holidays.

Discover our summery socks, comfortable underwear and fantastic T-shirts. We always deliver quickly, free of charge and in time for your holiday.

Thought of everything?

Socks for the summer
Consistently comfortable
Socks for your adventure
Smooth T-shirts for beach cafés
For an elegantly athletic look
Socks for the summer
Consistently comfortable
Socks for your adventure
Smooth T-shirts for beach cafés
For an elegantly athletic look
Socks for the summer
Socks for the summer
Consistently comfortable
Socks for your adventure
Smooth T-shirts for beach cafés
For an elegantly athletic look
Socks for the summer
Consistently comfortable
Socks for your adventure
Smooth T-shirts for beach cafés
For an elegantly athletic look
Socks for the summer

March 2018

Funky Socks Volume 9

Just in time for spring, we are presenting our latest Funky Socks collection: Funky Socks Volume 9, with fresh designs and colourful highlights.

Just like their predecessors, these colourful socks have been created in collaboration between Philipp Fankhauser and BLACKSOCKS. Discover the six new Funky Socks creations now – as individual pairs or in the Funky Box NINE.

Discover Funky Socks Vol. 9


October 2017

Funky Socks Volume 8

The new Funky Socks Volume 8 have arrived. They will put you in the perfect mood on a late autumn weekend. The funky soundtrack to the shorter, cooler days will weave its cosy magic around your feet.

Funky Socks are now made from 72% cotton and have a handlinked toe seam – quality and comfort that you won’t forget in a hurry.

Discover Funky Socks Vol. 8


August 2017

Delphine boxers with a checked design

Do you already have plenty of black or white boxer shorts in your underwear drawer?

So why not go for both at once? Our Delphine boxers are now available in a classic chessboard design.

Order now


June 2017

18 years of the sockscription

BLACKSOCKS is all grown up – we are celebrating

  • 18 years of BLACKSOCKS
  • 18 years of our sockscription
  • 18 years of online shopping

To sockscription shop


May 2017

Short socks for warm days

Days are getting longer and skirts are getting shorter – as are socks. Summer is here and it is ankle socks time.

Choose between elegant Invisible Socks and our sporty Shorty Sneaker Socks. Invisible Socks remain hidden in your shoes, giving the impression of bare feet. Shorty Sneaker socks with their terry sole and non-slip spoiler are great for athletic ambitions.

To ankle socks


May 2017

More Button

Our More button is magnetic and is supplied with a metal plate. Put the button somewhere convenient (like your wardrobe) and you can order more supplies whenever you need them - with just a double-click.

Order button now


April 2017

Funky Socks Volume 7

They will take you on a stroll down a dreamy Cuban promenade, along the beach and to Havana’s hotspots – with lively Cuban sounds ringing in your ears.

Pull them on your feet and let yourself be whisked away.

Discover Funky Socks Vol. 7


January 2017

Bestselling socks in grey-blue

Discover our most popular sock models, now available in a new colour. Our ribbed calf socks, smooth Business Light socks and English cut knee socks are now available in grey-blue.

This grey-blue colour is elegant without being intrusive, goes perfectly with jeans or chinos and can also be paired with a wide variety of shoes.

Order grey-blue socks