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July 2023

No more prices like 24 years ago

In the summer of 1999 we started with the idea of offering black socks as a subscription. There were only two models: black calf socks and knee socks. The calf socks turned out to be a million-selling bestseller. The price for a socks subscription with 3 deliveries of 3 pairs each is CHF 98 per year, which is below the threshold of CHF 100.

As a Swiss supplier, we believe in Switzerland as a business location. Thus, we work exclusively with Swiss companies in the areas of warehousing, shipment preparation, shipping and shipping materials.

For a long time, we were able to compensate for their price increases through volume advantages or a lower euro exchange rate, so we never increased our prices. For our bestseller we never had to exceed the threshold of CHF 100.

In the last 2 years, raw material prices and energy costs in the EU have risen sharply, fueling inflation and driving up purchase prices. We are paying about 25% more. Now we are forced to increase our Swiss prices for the first time in 24 years and break the CHF 98 threshold on the bestseller.

This decision has not been easy for us. It is not a matter of maximizing profits, but of ensuring the continued existence of the company. Cutting back on quality or on Europe as a production location was never an option for us.

More about our values

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