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Sabrina García

Role: Head of Finance and Administration

I have been part of the BLACKSOCKS team since May 2019.

I make sure that our finances are all in order and up to date and take care of any administrative matters at BLACKSOCKS.

In my free time in the winter, you’ll find me in the mountains, either sledding with my family or skiing. I also love to travel all over the world and discover new countries and cultures.

My personal favorite of our products is the gray Invisible Socks with yellow highlights. My favorite men’s product is the elegant blue-striped Business Light socks. They look amazing with any shoe and are great for dancing the night away at a wedding.


Sabrina’s Favorite: Blue-Striped Business Light Socks

Fine stripes in blue tones create a unique pattern and go well with both your jeans and your suits. Add a touch of color to your outfits.

Set the Tone


Mirco Helbling

Role: Head of E-Commerce & Marketing

I have been fortunate enough to be a member of the BLACKSOCKS team since January 2019.

I and my team make sure that visitors to our online shop have a fantastic user experience and can free themselves of any sock sorrows in just a few clicks.

In my free time, I like to pull up my socks and travel to the four corners of the world.

My favorite product is our classy calf socks in navy for yacht captains and captains of industry :-). They go fantastically with blue jeans!

How to contact me:
Tel.: +41 44 201 18 54
Email: [email protected]



Mirco’s Favorite: Classy Calf Socks in Navy

I can sail effortlessly through the day with these navy blue socks. The fine white stripes offer a stylish touch without being overpowering. Discover these elegant socks for yourself, either as a sockscription or a multipack.

Sail Away Now


Cassandra Hersperger

Role: Online Marketing and E-Commerce Assistant

I joined the BLACKSOCKS team in August 2017.

Since then, I have been helping to ensure the online shop and website are up to date and have relevant content.

In my free time, I like to find a balance between doing outdoor activities and creative projects at home.

I think the striped Invisible Socks are particularly practical. I like that barefoot feeling, and the colors make me feel like I’m on vacation.

How to contact me:
Email: [email protected]



Cassandra’s Favorite: Invisible Socks with Navy Stripes

Finally! Socks that stay put without clinging to your ankle!

Invisible Socks stay hidden away in your shoes and don’t slip down from your heel. The colors also give you that vacation feeling.

Get Yourself That Vacation Feeling


Aline Keller

Role: Customer Service

I have been a member of the BLACKSOCKS team since March 2019.

As part of the Customer Services department, I am there to ensure that our customers always receive the help they need.

When I am not at work, I enjoy traveling and exploring new countries. My biggest passion is music – I just couldn’t imagine a world without it!

My favorite product is our Shorty Sneaker Socks. I only really wear sneakers, which means that Shortys are the perfect fit for me!


Aline’s Favorite: Shorty Sneaker Socks

Do you also like to wear sneakers? Shorty sneaker socks are the perfect height for all kinds of sneakers and gym shoes – and you don’t need to worry about blisters anymore, as these short socks stay exactly where they are meant to and don’t slip down.

Buy Sporty Socks


Samy Liechti

Role: Business Development

I invented the sockscription and founded BLACKSOCKS in 1999 together with Marcel Roth.

As a businessman, I am primarily responsible for business development and company management. As the company founder I represent the company to the public, as a speaker as well as a specialist.

In my private life I am a family man who enjoys taking to the slopes, and anyone wanting to give me a gift cannot go wrong with a good bottle of wine.

My favourite product is the Calf Sockscription, my companion since 1999.

How to contact me:
Tel: +41 (0)44 201 18 50
Email: [email protected]

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Samy’s Favorite: The Sockscription

It has always been and still is a classic: the sockscription launched the BLACKSOCKS story. We have been cladding busy feet in socks (such as the classic calf socks) ever since, and ensuring that your sock supplies never run low.

Stock Up on Socks


Lori Rosen

Role: Customer Relations USA

I run the US and Canadian offices of BLACKSOCKS from our Wall Street offices in New York City, starting in this role in 2009.

My job is to educate consumers on the BLACKSOCKS brand and make sure they understand the high quality of our products. I also make sure to answer every customer personally within a few hours of their request.

Off hours, I enjoy watching my children play soccer, lacrosse and basketball and prefer when they win. I love running in any city or country and every year I participate in a triathlon. One year I’ll break my own personal best.

My favorite product is the white Babette tee shirt. It’s become my uniform—I can dress it up during the week and wear it casually on weekends.

How to contact me:
Tel: 800-407-6736
Email: [email protected]


Lori’s Favorite: The Babette T-Shirt

The Babette T-shirt is the basic that should be in every wardrobe. It is made from 100% Pima cotton, often mistaken for silk.

Feel For Yourself

Good to Know

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Which Socks Suit You?

Bring some order to your wardrobe, make space for something new and order fresh socks – but make sure they are the right ones.

Use our Sock Finder to find out which socks suit you and express your personality best.

Go to the Sock Finder