Deck The Halls With Boughs Of BLACKSOCKS’

High End E-Tailer Offers Innovation Sockscription Service

New York, NY - Match with the mistletoe this season with Swiss company Blacksocks in three eye-popping shades: navy, gray, and red. Perfect as gifts to yourself or to the special man in your life this holiday season, the new colors are available via either the award-winning “sockscription” or in individual deliveries.

As revolutionary as the 20th century’s shift from black-and-white to color, the new holiday shades mark a significant branch out from Blacksocks’ line of hitherto black-only socks. Customers at Blacksocks.com receive a personal sock account, which provides them with key details regarding the status of their sockscription. The luxury of Blacksocks delivered to your door alleviates holiday stress by saving on shopping time and gas.

Having sold its millionth pair of socks in 2008, Blacksocks recently celebrated its tenth anniversary and counts former World Bank President Paul Wolfowitz among its loyal customers. A pioneer in the field of fashion e-commerce, Blacksocks has expanded to 75 countries and 50,000 customers. Blacksocks carries men’s fine undershirts, underwear and travel shave kits in addition to socks, all available via subscription.

“Socks should always be darker than your shoes, so you can never go wrong with black,” said Blacksocks founder and managing director Samy Liechti, explaining why his company’s socks have been restricted to black thus far. “But relaxing dress codes worldwide call for a line of socks that men can pair with more informal footwear.”

Blacksocks socks are manufactured in Italy, and thoroughly tested for comfort and quality. They are available in calf, knee, athletic, and ski styles, in cotton, cashmere silk, or merino wool. A basic sockscription is $89 (all-inclusive). Consumers can also select individual quantities from one to ten-packs.

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