New York, NY – Blacksocks.com, the online marketplace and creator of the innovative Sockscription service, and Board-Certified New Jersey podiatrist Dr. Emanuel Haber, have joined forces to deliver advice for keeping feet healthy during the summer.
05 May 2009
Blacksocks.com Partners with Veteran Podiatrist To Encourage Foot Health
“Good foot health requires vigilance and maintenance,” said Dr. Haber, podiatric surgeon. “It only takes a few practical steps to prevent many foot problems, caused or worsened by summer heat, that can last well into the year." Blacksocks.com and Dr. Haber suggest the following tips for keeping feet cool and comfortable as the temperatures start to rise:
• Keep your feet clean and dry to avoid excessive sweating and decrease the risk of athlete's foot as well as pronounced foot odor. • If you have naturally sweaty feet - most people suffer even more in the summer - use spray powders and antiperspirant designed for the feet. • Alternate the shoes you wear daily (don't wear the same pair two days in a row) to enable shoes to air out in between wears. • Avoid going barefoot to prevent stepping on glass and other foreign objects. If you must go barefoot, be very careful. • If athletic activities during the summer cause or exacerbate muscle pain, heel pain, shin splints, etc., consider custom-molded orthotics to alleviate the pain and prevent further injury. • Make sure to include the tops of your feet when lathering on the sunscreen before going outdoors. • Wear socks with closed-toe shoes and sneakers, preferably socks made of cotton and other natural fibers for best moisture absorption. If you wear colored socks, make sure they are made with colorfast dyes so the color does not come off on your feet and cause irritation.
About Blacksocks.com After 10 successful years in Europe and one million pairs of socks sold, Blacksocks.com has launched its Sockscription service in North America. For an annual fee, “Sockscribers” receive three pairs of high-quality socks every four months for a total of nine pairs. For more information, visit www.blacksocks.com.
About Dr. Emanuel M. Haber Dr. Emanuel M. Haber is a board-certified podiatric surgeon in private practice in Bergen County, New Jersey and on staff at The Valley Hospital and Paramus Surgical Center. Dr. Haber has been practicing for more than 20 years and combines leading edge technologies and modalities with traditional best practices to provide the finest podiatric care for his patients.
Augustine, BLACKSOCKS’ new briefs, fit like a second skin. Casual or elegant, this comfortable briefs made from a mix of 95% cotton and 5% elastane always cuts a fine figure. Augustine is now available for purchase at BLACKSOCKS in black and white in sizes S, M, L, XL.
24 March 2009
Casual under a pair of shorts, classic under a pair of jeans or elegant under a business suit
Now, men no longer have to worry about what to wear underneath. Augustine, BLACKSOCKS’ new briefs, fit all occasions. At the golf tournament with your business partners? The briefs fit. At lunch with your friends? The briefs fit. At the gala dinner in a luxury restaurant? The briefs fit. No matter whether black or white, Augustine always cuts a fine figure.
Made from a mix of 95% cotton and 5% elastane, this sporty and functional briefs offer the highest wearing comfort. Thanks to its elastane content, it perfectly moulds to the body shape and the elastic waistband adds the final touch to ensure complete comfort. The briefs are made according to the Oekotex 100 standard and therefore 100% skin friendly.
Augustine is now available for purchase online in black and white in sizes S, M, L, XL at www.blacksocks.com. A trial 2 pack is available for CHF 39.-/EUR 27.- (incl. postage and packing), and of course the briefs are also available on subscription.
Contact Samy Liechti Phone.: +41 44 389 84 22 Mobile: +41 79 416 76 31 E-mail: Samy.Liechti@blacksocks.com BLACKSOCKS SA and Socks Subscriptions In 1999, BLACKSOCKS SA invented socks subscriptions to free the world from sock problems. Several times a year, our 40,000 customers receive three pairs of black socks by post. In addition to black socks made from high-quality yarn, the product range of BLACKSOCKS also includes classic white and black underwear for men. For further information, please visit www.blacksocks.com
New York, NY – Attention, time-starved executives: Swiss-company Blacksocks.com, a proprietary sockscription service that saves men wasted hours each year shopping, sorting and searching for socks, is launching in North America. After ten successful years in Europe, BLACKSOCKS offers the same hallmark attributes of convenience, service, and quality to US customers.
01 March 2009
Successful SOCKSCRIPTION™ Web Site Launches in US
For an annual subscription of $89, “sockscribers” receive three pairs of socks every four months for a total of nine pairs annually. The socks are manufactured in Northern Italy, using the highest quality yarns with long fibers that pill less and are more durable. Sockscribers have the option of calf socks, knee socks, and cashmere silk socks.
“BLACKSOCKS has been a phenomenon in Europe since its market debut ten years ago,” said Samy Liechti, president and creator of BLACKSOCKS. “Our products are high-quality and comfortable; men never have to worry about misplacing or matching socks again; and the sockscription process is simple. Best of all: you don’t have to ever waste another minute shopping for socks. Your sock drawer will replenish itself.”
Since its launch in 1999, BLACKSOCKS expanded its product selection to men’s underwear and fine T-shirts. The sock line now includes athletic and ski socks. Each product is thoroughly tested—3 pairs of “test” socks are produced from every shipment of yarn that arrives at the factory in Italy. The rest of the yarn shipment is stored until the test socks are extensively examined and put through 20 wash cycles. The test socks are then compared to socks from previous series for wear and color-fading.
The US launch will be overseen by Lori Rosen, founder and president of public relations firm The Rosen Group. Though she is not the BLACKSOCKS demographic, the concept instantly appealed to her. “Buying socks is time-consuming and boring,” said Rosen. “The fact that BLACKSOCKS delivers quality socks to your doorstep - and all the socks match - is why this service is so successful.”
Rosen perused sock web sites for the last five years and had yet to find one that was easy and simple to use. When she heard about Liechti’s site during a European business trip, she approached him about marketing the concept in North America. “The idea immediately resonated and I knew BLACKSOCKS would appeal to fast-track, time-challenged men in this country who will appreciate high-quality Italian-made socks delivered to their homes.”
In September 2008, BLACKSOCKS celebrated a milestone when the one millionth pair of the popular calf sock was sold.
BLACKSOCKS is launching the “magic“ box, a practical gift that gives the recipient the chance to exchange his worn-out socks for new original BLACKSOCKS calf socks. The Magic Box is available immediately from BLACKSOCKS.COM.
25 November 2008
The BLACKSOCKS Magic Box replaces worn-out socks
Over the years, every sock drawer becomes a collection point for socks of all descriptions. Many of them are long past their sell-by date and in dire need of replacement. Others are partnerless orphans, whose fate is to be pushed impatiently to the back of the drawer or simply ignored. The remedy for this age-old problem is the gift of a BLACKSOCKS Magic Box. The lucky recipient will have the unique opportunity to exchange his old cotton socks for new original BLACKSOCKS calf socks.
This is how it works:
The recipient receives an empty box, preaddressed and postage paid within Switzerland, from BLACKSOCKS. He fills the box with old socks – regardless of their state and quality – and sends the box back to BLACKSOCKS. To make sure he receives the right size socks in return, he puts a cross in the appropriate place on the form delivered with the box. BLACKSOCKS sends the same number of new BLACKSOCKS calf socks back again in exchange. The recipient can now enjoy the luxury of a tidy sock drawer full of fresh new residents. Professional disposal
The old socks are sent to Texaid, the leading Swiss textile recycling organisation, which operates 10 major relief organisations. The old socks are returned to textile production and either recycled or reused.
The practical BLACKSOCKS Magic Box can be ordered individually from www.blacksocks.com immediately at a cost of CHF 179.-/EUR 119.-
Contact Samy Liechti Phone.: +41 44 389 84 22 Mobile: +41 79 416 76 31 E-mail: Samy.Liechti@blacksocks.com BLACKSOCKS SA and the sockscription BLACKSOCKS SA invented the sockscription in 1999 to free the world from sock-related stress. Over 40,000 customers now receive three pairs of socks by post several times a year. Besides black socks made from high-quality yarn, the BLACKSOCKS product range includes classic white and black men’s underwear. For further information, please visit www.blacksocks.com
Just in time for the start of the winter sports season, BLACKSOCKS today announced the launch of a new item in its product range: ski socks. These top-quality, comfortable socks have been developed according to state-of-the-art technology and are available from BLACKSOCKS.COM from today.
04 November 2008
For top comfort in ski boots: the new BLACKSOCKS ski socks
We all know what it’s like. It’s the beginning of the ski season and, full of enthusiasm, we start getting ready to hit the slopes. We take a look at the pile of old ski socks we abandoned in a drawer last spring and think to ourselves: “I was going to buy some new ski socks last year … .” There is now a simple, convenient solution to this annual problem. From today on, BLACKSOCKS can deliver ski socks to your door.
HIGH COMFORT THANKS TO LATEST TECHNOLOGY These high-quality socks have been developed in Switzerland. Thanks to special technological features, they provide a very high level of comfort and luxurious sense of well-being for the feet.
For comfort: The «In&Out» friction-free technology prevents rucking and unpleasant pressure spots. The comfortable, soft finish at the top does not cut into the leg, and a special padded section protects the sensitive shin area. The flat seam is loop-stitched by hand to ensure a soft finish and testifies to the quality of the manufacturing process. For warm, dry feet: The socks are made from finest Merino wool (44%). This has the unique property of providing both good insulation and high moisture absorbency. The polypropylene (13%) conducts the moisture away from the skin and keeps the foot evenly dry and warm. For odour-free feet: The silver ions have an antibacterial effect and reduce unpleasant odours.
Get ready to hit the slopes! Ski socks available from today from www.blacksocks.com in sizes 36-38, 39-41, 42-44, 45-46 and in black/grey mix for CHF 42.-/EUR 29.- (incl. VAT, postage, packing and delivery).
Contact Samy Liechti Phone.: +41 44 389 84 22 Mobile: +41 79 416 76 31 E-mail: Samy.Liechti@blacksocks.com BLACKSOCKS SA and the sockscription BLACKSOCKS SA invented the sockscription in 1999 to free the world from sock-related stress. Over 40,000 customers now receive three pairs of socks by post several times a year. Besides black socks made from high-quality yarn, the BLACKSOCKS product range includes classic white and black men’s underwear. For further information, please visit www.blacksocks.com
Back in 1999, BLACKSOCKS launched a completely new idea designed to free mankind from sock stress: the sockscription. 9 years later, the sock pioneer has good reason to celebrate: the delivery of its one millionth pair of calf socks and a large number of sockscribers in 74 countries.
16 September 2008
BLACKSOCKS celebrates the delivery of its one millionth pair of calf socks
An idea takes over the world In the summer of 1999, the idea of a sockscription was first dismissed as crazy. But before long, word had spread, and by the turn of the century, BLACKSOCKS had already accumulated over 1000 sockscribers. The growing number of satisfied customers helped to carry the idea of a sock subscription out into the world, and within a short time, orders were arriving from all over Europe and overseas. In the meantime, BLACKSOCKS has acquired 40,000 customers worldwide – 40,000 people who live a life free of sock stress.
European production and quality pay off In collaboration with a Milan-based manufacturer, BLACKSOCKS works constantly on the quality and development of its socks. Made of the finest yarn from long-fibred Peruvian Pima cotton, the silk of South America, BLACKSOCKS socks offer outstanding comfort. Modern production techniques ensure a high degree of colour fastness and make the socks a premium product. In 2003, the calf socks were tested by the Swiss consumer magazines Kassensturz and Ktipp for the first time and awarded the top mark. In the most recent test carried out by the two magazines in February 2008, the best-selling calf socks were declared test winner out of 16 competitors. One million pairs delivered After 9 years’ experience in the sock business, BLACKSOCKS founder Samy Liechti takes stock: “We are very pleased with the awards for good quality and delighted to see the number of our satisfied customers constantly rising. This confirms that our concept works. The choice of a manufacturer in Italy has been worthwhile since it is easier for us to check on quality at a European production location. Today, we’re celebrating the delivery of our one millionth pair of calf socks, and we’ve come one step closer to our vision of freeing man from sock-related stress.”
Contact Samy Liechti Phone.: +41 44 389 84 22 Mobile: +41 79 416 76 31 E-mail: Samy.Liechti@blacksocks.com BLACKSOCKS SA and Socks Subscriptions In 1999, BLACKSOCKS SA invented socks subscriptions to free the world from sock problems. Several times a year, our 40,000 customers receive three pairs of black socks by post. In addition to black socks made from high-quality yarn, the product range of BLACKSOCKS also includes classic white and black underwear for men. For further information, please visit www.blacksocks.com
BLACKSOCKS launches a completely prepacked travel toilet bag for busy men. This useful companion on business travels is available now in BLACKSOCKS‘ online store at www.blacksocks.com. You can place individual orders or get a convenient subscription.
26 August 2008
BLACKSOCKS expands its product range with a travel toilet bag
Ideal for Hand Luggage Thanks to our loyal client base, BLACKSOCKS knows the needs of busy men and creates an innovative product to suit them: a completely ready-to-go toilet bag which allows trouble-free travels with hand luggage. With security regulations on airports in force since November 2006, travels with hand luggage have become considerably more complicated. Liquids in toilet bags lead to complications at security checks. BLACKSOCKS has tackled this problem by providing you with a fully equipped travel toilet bag which meets all security standards. BLACKSOCKS Travel Toilet Bag The transparent toilet bag made of washable PVC provides you with the necessary insight. The most important care products have already been packed by BLACKSOCKS according to security regulations. The high-quality products by ClarinsMen and Trisa Switzerland guarantee an ideal body care on the way: a moisturising gel (12ml) for daily facial care and a shampoo for skin and hair (30ml) from the product line ClarinsMen, a convenient foldable travel shaver and shaving foam (50ml) also from the product line ClarinsMen. Furthermore, a foldable travel toothbrush by Trisa and the corresponding toothpaste Trisa clinical white take care of your dental hygiene. Individually or on Subscription The travel toilet bag has been available in our online store since 25. August 2008 at www.blacksocks.com. You can either place individual orders or a subscription (three times a year a new toilet bag).
One prepacked toilet bag (single delivery): CHF42 / EUR29 Toilet bag subscription (3 prepacked toilet bags per year): CHF119 /EUR85 All prices include VAT, free packaging and delivery.
BLACKSOCKS SA and Socks Subscriptions In 1999, BLACKSOCKS SA invented socks subscriptions to free the world from sock problems. Several times a year, our 40,000 customers receive three pairs of black socks by post. In addition to black socks made from high-quality yarn, the product range of BLACKSOCKS also includes classic white and black underwear for men. For further information, please visit www.blacksocks.com
