Favourite & millionaire
Classic calf socks
Back in 1999, we launched the sockscription, a completely new idea designed to free men from sock stress. In 2008 – thanks to you – we have a good reason to celebrate: The delivery of our one millionth pair of calf socks!
At first, our vision of a world free of sock stress was dismissed as crazy, but word soon spread and a growing number of satisfied customers helped to carry the idea of a sock subscription out into the world. We now supply socks to 40,000 customers in 74 countries, all of whom enjoy the luxury of having one less thing to worry about.
In February 2008, our calf socks, the customer favourite, were declared the winner out of 14 competitors in a test run by the Swiss consumer magazines Kassensturz and Ktipp. Along with satisfied customers, this is a further reward for our on-going efforts to ensure continuity and quality.
