I Wear Your Shirt

Blacksocks is the official sock sponsor for iwearyourshirt.com in 2010. Jason Sadler, founder of I Wear Your Shirt is America’s most famous human billboard, wearing a different company’s T-shirt every day of the year. His partner, Evan White, located in Los Angeles, also wears a T-shirt providing exposure on both coasts. Utilizing social media to promote their respective upper bodies, Jason and Evan host a daily hour long webcast, run an active Twitter feed, make live appearances at conferences and events, and have an active Facebook following.

For all I Wear Your Shirt followers, every Friday is “Sock Free Friday” where he gives away two free pairs of the popular calf or sports socks.