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Best of Swiss Web
March 2010
In its tenth anniversary year, “Best of Swiss Web” has awarded a prize to the best Swiss websites set up since the birth of the internet.
BLACKSOCKS entered the “Simply the best” category and was short-listed for one of the prizes awarded to excellent, grou...
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The japanese tea ceremony
September 1994
The idea of the 'sockscription' was born.
Fresh from university, co-founder Samy Liechti had just started his first job as a junior consultant in an advertising agency. Understandably he was unfamiliar with the customs of the business world.
After a short time he was asked to attend an unexpected business meeting with Japanese partners. Realising the importance of this Samy decided it was appropriate to change outfits. From his mound of black socks, two wer...
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