New socks for comfort and a clear conscience

Urban Comfort is a sporty business sock with a soft terry sole. So it is good for your feet and also good for your conscience and the environment because it is made of fairtrade organic cotton.

Zurich, 1. November 2011: The new socks from BLACKSOCKS are good for your feet and your conscience. Made from the finest double yarn and with a soft terry sole, the new smooth Urban Comfort socks from BLACKSOCKS are comfortable to wear and good for your feet. Because the Urban Comfort is made from fairtrade organic cotton, the latest product from BLACKSOCKS is also easy on the conscience.

Sockscription inventor BLACKSOCKS is making it even easier for men who want to have well-dressed feet whatever the occasion. Urban Comfort are socks which go well with a suit. But they also look good with less formal attire. Urban Comfort socks are lightweight and made of easy-wear cotton. The fine, soft terry sole provides extra in-shoe comfort and protects against unpleasant rubbing. Urban Comfort are smooth socks woven from the finest double yarn. This makes them robust and reliable.

Perfect for every occasion

"The Urban Comfort is the SUV of the sock world and is just as flexible," is how BLACKSOCKS managing director Samy Liechti describes his latest product. "Urban Comfort socks are sporty, suitable for off-roading, elegant, comfortable, suitable for long distances and flexible". Liechti goes on to say that unlike a SUV you can use Urban Comfort socks with a clear conscience, as they are made from fairtrade or-ganic cotton and are thus kind to the environment.

"Urban Comfort socks were developed because men wanted socks they could rely on in every situation and which could resist everything, just like a car. Whether they're worn with dress shoes or trainers, the latest product from BLACKSOCKS is perfect for any occasion and is spot on in terms of what modern men want."

Cooperation with leading Swiss organic cotton producer

The socks are produced in Germany from fairtrade organic cotton with the "bioRe®" quality seal from Swiss cotton dealer Remei. BLACKSOCKS is proud to be cooperating with Remei AG. "After a long search, we have found a cotton producer which fulfilled our quality criteria and whose cotton was organically produced under fair working conditions," BLACKSOCKS managing director Samy Liechti is pleased to report.

For 20 years, Remei AG has been pursuing a consistent strategy of producing fashionable textiles from fairtrade organic cotton. Remei now works with over 8,000 farms in India and Tanzania, offering them guaranteed sales and bonuses for organic cotton. Organic cotton from Remei with the bioRe quality seal fulfils strict environmental and social requirements at every stage of production, from processing through to the finished product. These are monitored by independent institutions.

Everything Remei AG does is based on five principles:

• Organic: Promotion and conversion to controlled organic farming and crop rotation

• Fairness: Humane working conditions for farming families and textile workers

• Environment: Respect for nature means not using toxic chemicals

• Transparency: Complete traceability of the project and control of all stages of the process

• Innovation: Thinking through and conscientious use of resources to reduce and compensate for CO2 emissions

Patrick Hohman, founder and managing director of Remei AG: "We at Remei are very excited about cooperation with BLACKSOCKS, an innovative online provider which ties in perfectly with our approach."

Urban Comfort socks are available in black in size 37 to 46. They are made of 75 percent organic cotton, 23 percent polyamide and 2 percent Lycra. Of course, Urban Comfort is also skin-friendly and allergy-tested and complies with the Oekotex Standard 100. Urban Comfort is available on sockscription with prices starting at €124 (3 pairs of socks 3 times a year): www.blacksocks.com/urbancomfort

Do yourself, your feet and people in less privileged countries a favour and wear the new Urban Comfort socks from BLACKSOCKS.

Further information on BLACKSOCKS and print-quality images at: www.blacksocks.com/media.

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