Exclusive: Europe’s most extensive survey on sock-wearing

BLACKSOCKS reveals the truth

Who changes their socks only every couple of days? Who owns the most socks? And who prefers to leave it to mummy to buy socks? BLACKSOCKS knows the answers.

In six European countries, a total of 3,000 men and women were questioned. This representative study was carried out by the market research institute GfK Switzerland on behalf of BLACKSOCKS. The result is surprising and shows many differences within Europe. There is only one thing all the respondents of the six countries have in common: The older the people, the less frequently they don clean socks.

results of the sock survey