Tight shoes, hot washes, sweaty skin - your socks have to put up with a lot. It's no wonder that they are not as fresh as they used to be.
The stars of the sock drawer have become just one of many. They are not quite as deep black as they once were. Their color is fading and now they are more grey than black.
Black Beauty is slowly turning grey. For many sock-wearers, this is reason enough to trade them in for a newer model.